If you create digital content to market your medical aesthetic practice but don’t see a significant return, the answer may be more simple than you think. It’s important to be part of the online conversation, but your digital content won’t get noticed or drive potential customers to action if it doesn’t offer something new and different from your competitors.
So, how do you produce original, one-of-a-kind content that captures the attention of existing and potential clients? Here are four tips to help you discover the secret to engaging your audience and best representing your aesthetic medical practice:
- Define your unique selling points (USPs).
What makes your aesthetic medical practice stand out? Do you offer treatments, services, or products that other medspas in your area don’t have? Do you have staff who are uniquely qualified to perform certain treatments or services? How is the environment of your practice special? Use your unique selling points to highlight your practice and show what you can do better than anyone else.
- Paint a portrait of your ideal client.
Brainstorm with your team to create a client profile. What does your desired customer care about? What are their wellness concerns? What treatments do they regularly receive? How old are they? Even describing what they might look like can help you choose marketing imagery that best represents your typical clientele and speaks directly to them.
- Write about niche topics.
Armed with your USPs and a client profile, you now have the tools to create original, effective content. Write about specific areas of interest to your customer base, using your USPs to emphasize your knowledge in these areas. These authoritative pieces will help you build trust and loyalty with your clients, and keep them coming back for more tips, advice, and expertise.
- Include a call to action.
Use every opportunity to include a call to action in your digital content. This is your chance to motivate potential clients to become actual clients. Encourage them to fill out a form, stop by the office, or give you a call so you can help them achieve their goals. The easier it is for them to reach out, the more likely they are to do so!
For additional marketing strategy support for your business, reach out to the aesthetic medical marketing experts at Reach Beyond Marketing: 203-315-5055.