Social media isn’t just a fad, it’s a global phenomenon and it’s not slowing down. The statistics are plentiful, but here are just a few obtained from the Pew Research Center:
- Nearly 3/4 of all Internet users are on at least one social media platform
- 78% of people with an annual salary higher than $75,000 use social media
- 40% of cell phone users have a social media app on their devices
Whether or not a social media presence is important for your business isn’t up for debate, but is it worth it to partner with a social media team? After all, most junior high students can navigate Facebook with ease. The answer is a resounding yes. While social media platforms like Facebook and Twitter are designed with a user-friendly, inclusive interface, it takes dedication and industry-expertise to maximize your return on the benefits that social media has to offer.
The value provided by a social media team reaches beyond Facebook and Twitter pages. A social media team understands that every platform works together to create a portrait of your company to potential clients. It is not enough to ‘have’ social media—it must be optimized, managed, and advanced to set you apart from the competition.
A devoted group of social media managers doesn’t just solicit random likes to your page—more often than not, these likes do not lead to conversions. Instead, social media experts design campaigns that engage users who like the page and entice them to interact with your business further. Facebook admits that, despite its popularity, most brand pages only reach 12% of fans from posts. By aligning your business with industry thought leaders who understand the inner workings of social media platforms, you can be certain that advanced strategies will be employed to increase engagement beyond just “page likes” by bringing the brand to life and connecting with potential clients outside of the traditional 9 to 5 work day.
Don’t be fooled by the ease of navigating social media platforms. Having a social media page only scratches the surface of what your business can accomplish online. While it is possible to monitor your online presence by yourself, delegating the responsibility to a diligent team expands the opportunities for you to grow and develop in new channels while increasing your return on investment.
See how a social media team can help you Reach Beyond your expectations. Talk to us and let us show you the difference we continue to make with our partners online.