Through the utilization of YouTube and a smartphone camera, your medial practice or small business have the ability to reach more customers than you ever thought possible. Below are some easy tips and ideas on video marketing that will guide you towards successfully incorporating it into your marketing efforts.
As most people already know, YouTube is an extremely popular network, attracting over 1 billion users watching hundreds of millions of videos every day. Interestingly, YouTube is also a very big search engine. In fact, it is the second largest search engine behind Google, and obviously strictly consists of video. With over six billion hours of video viewed each month, this extremely high-traffic site is a goldmine for small businesses looking to extend their audience reach.
Not only does YouTube already have a huge, established, and growing percentage of online traffic, it also gives you, and others, the option to share your videos to different social media platforms at just a click of a button. So, when using YouTube, make sure you complete all of the profile and specific video information, using key words to make your content easy to find in search engines. This also will allow viewers and potential customers to easily be able to contact you, access your website, and easily learn more information about your business. When you link your YouTube videos to your social media accounts, you are organically increasing social media and web traffic, and ensuring that your business is reaching more people than ever before.
Incorporating video into your future marketing efforts will benefit your business in more ways than you think. And with a little time and effort, it’s easy! We’re living in a time where smartphone technology is so advanced that your phone is able to create amazing video. No matter which type of video works best for your business, whether it’s animated, screen recorded, live action, or stop motion, make sure it is engaging, has a purpose, and shares useful information that will mutually benefit both your business and the viewers. Plus, there are plenty of editing apps and services out there that will ensure your video will be unique and high quality. For example, Facebook Live is enormously popular and has countless opportunities for businesses to utilize and reach online audiences. The app Boomerang, recently launched by Instagram, creates a five second gif for you to play on your social media platforms, or Twitter-owned Periscope also allows you stream video to your followers in real time.
If you have any questions about the best ways to use video marketing to grow your practice or business, speak to a professional at Reach Beyond Marketing.