Last week, we outlined how to develop the framework for your medspa marketing plan, who to target, and what traditional marketing tactics to implement. This week, we’re looking at the digital marketing tactics that you need to support your marketing plan and ensure its success.
Search Engine Marketing
An important rule of marketing is to live where your audience lives. In the digital world, one of the most popular places to find your target market is browsing on search engines. Potential clients are already searching for services like those offered by your practice. Through ongoing Search Engine Marketing (SEM)–a.k.a., pay-per-click (PPC) ads and Search Engine Optimization (SEO)–you are able to drive leads to your website for popular services with the potential for high ROI.
In our increasingly digital world, there is an expectation of immediacy and responsiveness that can be difficult to meet. Social media is a perfect example. Your clients want to easily find you on a social network, learn more about who you are, and quickly get answers to any questions they have about your services. To establish and maintain a consistent social presence is no small task in itself, but it’s nothing without excellent customer service and accessibility. It’s important to develop a social media strategy that not only supports your overall marketing strategy but is also manageable on an ongoing basis.
Regular blog posts serve many purposes for your business. They can highlight top services, announce new treatments, establish you as a subject matter expert, or talk about other topics important to your practice and target market. Once published, these posts are ideal to share on social media and within your email marketing, allowing you to make the most of your expertise and content creation. They’re also great for SEO. Search engines love regularly updated content and will place you higher in search results when you show that you are continually updating your site with content that is relevant to your audience.
Marketing emails remain at the top of the ROI (return on investment) food chain, with minimal overhead relative to conversion rate. Before you get started, your practice has to build an e-mail database through in-office events, social media, and a signup form on your website. You’ll then use that list to send e-mail broadcasts several times per month featuring topical news, information, and special offers.
Digital marketing is one of the fastest growing areas in the marketing world, and one of the most complex to manage. With so many moving parts and constant changes, you need an in-depth understanding and continuous learning if you want to do it well. At Reach Beyond Marketing, we have specialists dedicated to each of these areas who keep up with the latest innovations and can make expert decisions on the best digital marketing tactics for your unique practice needs.
If you’d like to explore a bi-monthly marketing plan or identify additional tactics for your practice, reach out to us today: http://reachbeyondmarketing.com/contact/