Video has become a most valuable tool when promoting your brand on social media and digital platforms. Just take a look at these staggering numbers:
• More 18-50 year olds are watch YouTube than any US cable TV network.
• By 2019, over 1 million minutes of video will be shared online every second.
• 80 percent of all Internet traffic will be attributed to video within the next three years.
• Video views on Facebook doubled from 4 billion to 8 billion in a six-month period in 2015.
• Tweets containing video lead to 2.8 times more retweets, 2.5 times more replies, and 2 times more likes.
• In the past six months, the time people have spent watching video on Instagram has grown 40 percent.
The video explosion in our digital communication is here, and will only continue to exponentially grow in the next few years. These videos do not have to be long, complicated or expensive, but they do need to be professional and part of an integrated marketing and communication strategy.
Be sure to contact Reach Beyond Marketing to discuss the optimal ways to take advantage of video in your marketing and communication plans.