Web search has become such an important and vital part of any company’s marketing strategy – searching for a service or product on a mobile device or computer is the first step most consumers take prior to a purchase decision. Having the link to your business’ website appear in the top of the page 1 search results is crucial to having potential customers find your information. Google and other search engines are no longer just relying on keywords found in headlines or initial paragraphs of web content. Instead, Google’s algorithms make sure that the user is presented with the correct search results on the first page. It is all about a positive search experience for the user, and the days of tricking Google or other search engines are over. In essence, it is about making sure you produce valuable original content that meets the needs of your customers or patients.
In essence, today’s optimized web content is all about focusing on your audience and making the search and web user experience positive and rewarding. It is less about promoting what you want people to see about your business, and more about providing content and information that people want. This leads to users that find what they are looking for in your web content, and also helps your search rankings to improve. Search engines like Google keep track of how people are reacting to your website after they click on the link in the search results. Did they find what they are looking for and continue to browse? Was their search intent satisfied with the information on your website?