Having well-written and optimized content on your website is a crucial factor in helping potential customers find your website through online search. Google’s algorithms are secretive, complex, and mysterious – trying to trick or outsmart them to enhance your search results is futile. Instead, focus on creating content that is well-written (clean, concise, to the point, and grammatically sound), interesting, informative, and targeted to the clients you seek. Google has stated in the past that the key to achieving great results with their search engine is high quality content.
Here are just a few key points to keep in mind when your web content is being developed. Your web content needs to be:
- Original and not duplicated from anywhere else on the web
- Expertly written by a quality source/author
- Authoritative
- Accurately and thoroughly researched
While having keywords related to your business appear throughout your site (headlines, subheads, and body copy) is beneficial, it is important that they are used naturally. Google labels this a top rule for achieving search engine success with your site.