There are countless strategies for optimizing your search engine optimization (SEO) so that your website is noticed and found by potential customers. There is no more important tool in your digital marketing strategy than this. SEO strategy and media analytics has become such a crucial part of modern communication that many universities now boast an academic major in this field. Here are three of the key factors that should be considered in order to achieve your SEO goals and objectives:
- write exceptional header content. Like any great headline, this information will grab the reader’s attention and provide a summary of the topic. It is crucial that your header is interesting and captivating while including the most important keyword(s) in a natural way. The hope is that your header will encourage many to click and investigate further.
- Do not “stuff” keywords. It is important that your headlines and body content read naturally and don’t appear “spammy” with keywords “stuffed” in where they don’t fit. Keyword stuffing will be noticed by Google and other search engines, and lead to a decrease in your rankings (and thus harder for people to find your website). Specifically, your keyword density should be less that 3 percent of all content on your site.
- Utilize many channels to optimize your keywords. While using keywords appropriately within your website is crucial, it is also important to use them with your social media, e-newsletter, blogs, and more. It is necessary that you use your top keywords naturally in all of these platforms, and to be consistent with phrasing and all aspects of their use.