Each of the social media networks has their own strengths and weaknesses, and it is important to utilize the major platforms to engage with your audiences. Facebook, with over 1.6 billion users worldwide, has become an absolute necessity for virtually all businesses, practices, and organizations. Cutting across every demographic group, Facebook can be a key way for you to develop interactions over an extended period of time, share more detailed information, and develop a community of friends and supporters. Twitter requires much more concise and frequent posting to be recognized, yet this also allows for almost instantaneous and real-time communication. Instagram is visually oriented and allows for messaging through intriguing images and short video. And LinkedIn is a continuous and enormous online B2B networking event that helps establish you as an expert and thought leader in your field.
This may seem overwhelming to be so active on even these four social media networks, yet repurposing your posts is not only acceptable but encouraged. The key is to structure your message to optimize for each specific social network, thereby reaching new audiences in a fresh way. For example, your Facebook post that engaged many followers with shares, comments, and likes can be re-worked into 140 characters or less for a dynamic tweet. This post could also be paired with a dramatic image or short video and some clever hashtags to standout on Instagram, or be rewritten in a way to appeal to the business audiences on LinkedIn. And it would be wise to also consider some very dynamic but less discussed social networks like YouTube, Pinterest, and Snapchat.
There is literally a whole world of people engaging on these social platforms continually, and it is imperative that your business or organization is in these conversations. Please contact Reach Beyond Marketing for ways to enhance your social media program and discuss ways to develop a broad marketing and communication strategy.