Whether you are looking to help your brand, business, or medical practice, LinkedIn is the place to do it. With over 460 million business professionals already on LinkedIn, and one new login created every second, this social media platform is a growing professional community that has the power to benefit you and your business ventures, if used effectively.
Your LinkedIn Profile Matters
First and foremost, promote your LinkedIn profile any way you can. Add your LinkedIn link to business cards, your email signature, author boxes, and anywhere else you leave your mark. Your profile holds valuable information about you and your brand, such as past achievements and recommendations. Therefore, it is imperative that you reach a large group of people, and guide them directly to this.
Maintaining an active and engaging profile is crucial to developing mutually beneficial relationships with other users. When you share information with your connections that is both unique and valuable, they will be left with a memorable interaction with your content. A more personal way to do this could be to tag users in your shared content and let them know why and how your post is relevant to them. If these practices are done on a consistent basis, your page will be one that other user’s turn to for useful tips and guidance.
LinkedIn Recommendations
Another beneficial LinkedIn practice to keep in mind is encouraging other users to leave recommendations on your page. These posts could be in regard to your skills, capabilities, and overall experience. Most people will not go out of their way to post a recommendation on your profile, so don’t hesitate to reach out to people you’ve worked with and for in the past, and ask if they’d be willing to write one. LinkedIn is a space where you can create social proof for your brand, so having recommendations from others will increase the legitimacy of your profile and business and may lead to a higher chance of a closed deal, sales growth, and expanding your network.
Joining other groups related to your industry is another way to get involved and be heard on LinkedIn. To set yourself apart from other users and maximize branding potential, launch a community of your own. If the community you create grows and becomes one that users prefer for worthwhile discussion and content around a particular topic, you will be credited for its success.
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