Jean Kelly, the mother of a child suffering from Adrenoleukodystrophy, or ALD, wanted to leave a legacy for her son and develop a foundation called Brian’s Hope to spread their message and raise awareness about the disease.
In order to share the Brian’s Hope message about ALD and their personal journey, Reach Beyond knew this story had to reach as many people as possible – and the number keeps growing and growing. We began by branding Brian’s Hope, choosing their colors, images and designed the logo, all with their story in mind. Our web developers then created a highly optimized, appealing and user-friendly website to act as a resource for all interested in Brian’s Hope and what it is this organization does for the ALD community. Reach Beyond’s content and marketing teams support Brian’s Hope on all social media platforms, and our graphic designers develop all event materials for events ranging from triathlons, fundraisers and various other outings.