Opportunities to promote your aesthetic medical practice or medspa with a holiday highlight are plentiful. To create and execute an effective seasonal marketing campaign, here are five points to keep in mind:
- Analyze first
Your first step is to look at your revenue/sales and website traffic from the previous year to help you better understand your patients and their spending habits. Seasonality impacts each of your service categories in different ways – it’s important to focus on holiday friendly treatments and products. Most people do not go into the holiday season thinking they want laser lipolysis. Craft your promotions based on a common theme.
- Be punctual
Timeliness is critical with seasonal marketing, so it’s important that you choose the holiday or event that you want to highlight well in advance. This will give you time to plan, develop and execute your seasonal marketing in good time. If you’re reading this blog in late November, it’s now or never to get your December holiday promotions planned!
- Create unique content
Expanding your efforts beyond well-known holidays is one way to get creative with content. Just remember, you don’t have to make use of every special day on the calendar; choose the opportunities that work for your aesthetic medical practice or medspa. Here’s more on creating unique marketing content: Promoting Your Aesthetic Medical Practice with One-of-a-Kind Digital Content
- Utilize all channels
Once you’ve chosen the holiday or season you want to focus on, use every opportunity to create and distribute content that focuses on that time of year. For example, a blog about why laser skin rejuvenation or photo-facials are safer in the fall and winter is useful content that can be part of an overall seasonal marketing campaign for these treatments.
- Keep an eye on trends
Every season brings new trends which may be applicable to the current season. You always want to keep your marketing fresh with new trends while simultaneously capitalizing on activities that have worked in the past.
For additional marketing strategy support for your business, reach out to the aesthetic medical marketing experts at Reach Beyond Marketing: 203-315-5055.