MAKING PAST EXPERIENCES INTO FUTURE SUCCESSES
As a former general manager in the health and fitness industry, I know what it’s like to oversee the day-to-day operations of a business. Sometimes, there just aren’t enough hours in the day. That’s where I come in; I provide oversight to the marketing program to make sure it runs smoothly and so you don’t have to lose sleep over whether you’re spending your marketing dollars effectively.
At Reach Beyond, I act as the liaison between the client and our team to find unique solutions for each of our clients to reach their goals. I ensure that the marketing tactics fulfill the marketing strategy without going over your budget. It doesn’t sound glamorous at first, and maybe I’m a nerd, but it’s kind of fun to see all that goes into each of the different marketing elements so that they work together to accomplish a goal.
I’m not so much the creative type—I’m more of an analytical thinker with a mind for the big picture. I believe a comprehensive plan for success is always best, but you have to be flexible enough to adjust on the fly when necessary in order to adapt to changing circumstances.
Outside of the office, I love playing competitive volleyball and spending time with my fiancé and our Lhasa-Poo, Maya. I am an avid sports fan, and I have an uncanny ability to remember seemingly insignificant details about movies or TV shows. I would love if that part of my brain could be dedicated to something else, but no, this was the gift I was born with.
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